Why does Inversion matter?

Optimism hides blind spots. Inversion forces you to name risks early, when they're still cheap to fix.

What is a common mistake with Inversion?

Only listing scary failures and freezing - inversion should lead to actions.

Lesson60 seconds

Solve hard problems by asking how to fail - then avoid those paths.

Hearing this as Like I'm 5™

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Inversion means flipping the question: instead of only asking how to succeed, ask how you could fail - then remove those failure modes.

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Tap a persona to hear the same idea in a totally different voice.

Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.

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