Lesson60 seconds
What is GTM?
Your plan for how you'll reach and win customers.
Step 1 of 9
Simple Definition
Go-to-market (GTM) is the strategy for reaching, convincing, and serving a target set of customers.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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