Lesson60 seconds
What is Viral Loop?
A cycle where users bring users who bring more users.
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Simple Definition
A is a product-driven cycle where existing users invite or expose new users who then become inviters themselves.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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