Lesson60 seconds
What is Churn?
Customers leaving - cancellations that drain growth.
Step 1 of 9
Simple Definition
Churn is the rate at which customers cancel or stop paying over a period.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5” for a picture-book version - not the grown-up wording above.
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