Lesson60 seconds
What is Value-Based Pricing?
Setting price from customer outcomes, not only your costs.
Step 1 of 9
Simple Definition
Value-based pricing sets prices according to the economic or emotional value delivered to the customer rather than solely cost-plus or competitor matching.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
Notebook
Your notes
Notes save automatically on this device
Knowledge graph
Done Here Next