Lesson60 seconds
What is UVP?
Your unique value proposition - what only you credibly offer.
Step 1 of 9
Simple Definition
A unique value proposition (UVP) highlights the distinctive benefit that sets a product apart from competitors in the customer's mind.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
Notebook
Your notes
Notes save automatically on this device
Knowledge graph
Done Here Next