Lesson60 seconds
What is User Persona?
A researched sketch of a typical user you design for.
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Simple Definition
A user persona is a research-based profile of a key user segment - goals, pains, behaviours, and context - used to guide product and marketing.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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