Lesson60 seconds
What is Time to Value?
How quickly a new user gets a meaningful first win.
Step 1 of 9
Simple Definition
Time to value (TTV) is how long it takes a new user or customer to experience a meaningful outcome from the product after starting.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
Notebook
Your notes
Notes save automatically on this device
Knowledge graph
Done Here Next