Lesson60 seconds
What is Sunk Cost?
Money already spent that you cannot get back.
Step 1 of 9
Simple Definition
A sunk cost is a past cost that should not drive future decisions because it is irrecoverable.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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