Lesson60 seconds
What is Soft Launch?
A quiet release in a limited market to learn before going big.
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Simple Definition
A soft launch introduces a product to a limited geography or audience with minimal marketing to learn and fix issues before a wider launch.
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Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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