Lesson60 seconds
What is Segmentation?
Splitting the market into groups that need different offers.
Step 1 of 9
Simple Definition
Market segmentation divides potential customers into groups sharing needs, behaviours, or traits so targeting can be more precise.
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Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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