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What is Product Qualified Lead?
A user whose product usage signals readiness to buy.
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Simple Definition
A product qualified lead (PQL) is a free or trial user who hit usage milestones that correlate with high conversion to paid.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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