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What is Product-Led Growth?
When the product itself drives , conversion, and expansion.
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Simple Definition
Product-led growth (PLG) is a strategy where users discover, try, adopt, and expand mainly through the product - often via free tiers or viral loops.
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Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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