Lesson60 seconds
What is Pivot?
A structured change in strategy when learning says the old path fails.
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Simple Definition
A pivot is a substantive change in product, customer, channel, or business model based on validated learning while retaining some prior insight.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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