Lesson60 seconds
What is Penetration Pricing?
Launching low to win share fast, then raising later.
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Simple Definition
Penetration pricing sets a low initial price to acquire customers quickly and build share, with plans to raise prices after traction.
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Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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