Like I'm 5™

Lesson60 seconds

What is Packaging?

How features and limits are bundled into sellable plans.

Step 1 of 9

Simple Definition

Packaging is the design of which features, limits, and services are grouped into plans or SKUs that customers can buy.

Explanation level

Tap a persona to hear the same idea in a totally different voice.

Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.

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Packaging
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