Like I'm 5™

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What is Owner Earnings?

The cash a true owner could take home after keeping the business healthy.

Step 1 of 9

Simple Definition

Owner earnings approximate the available to shareholders after maintaining the business - profit plus non-cash charges minus capital needed to sustain competitive position.

Explanation level

Tap a persona to hear the same idea in a totally different voice.

Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.

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Owner Earnings
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