Lesson60 seconds
What is Magic Number?
A SaaS efficiency metric linking spend to growth.
Step 1 of 9
Simple Definition
The SaaS Magic Number estimates as net new in a period divided by prior-period and marketing spend (often scaled by 4 for quarterly data).
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
Notebook
Your notes
Notes save automatically on this device
Knowledge graph
Done Here Next