Lesson60 seconds
What is Lead Magnet?
A free useful offer that collects contact details.
Step 1 of 9
Simple Definition
A lead magnet is a free resource - checklist, template, webinar - offered in exchange for contact information to start a nurturing relationship.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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