Lesson60 seconds
What is Land and Expand?
Win a small foothold, then grow usage and spend over time.
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Simple Definition
Land-and-expand means closing an initial smaller deal, then increasing seats, modules, or usage once value is proven inside the account.
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Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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