Lesson60 seconds
What is Jobs to Be Done?
The progress a customer hires your product to help them make.
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Simple Definition
Jobs to be done (JTBD) focuses on the functional, emotional, and social progress a customer seeks when choosing a product.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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