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What is Ideal Customer Profile?
The company or buyer type that fits your product best.
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Simple Definition
An ideal customer profile (ICP) describes firmographic and situational traits of accounts most likely to buy, succeed, and expand.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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