Lesson60 seconds
What is Grandfathering?
Letting old customers keep legacy pricing after a hike.
Step 1 of 9
Simple Definition
Grandfathering allows existing customers to remain on older prices or plans after new pricing launches for others.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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