Lesson60 seconds
What is GMV?
The total value of stuff sold on a marketplace - not what the platform keeps.
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Simple Definition
Gross merchandise value (GMV) is the total volume transacted on a platform before subtracting refunds, cancellations, and the platform's own take.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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