Lesson60 seconds
What is Funnel?
The stages people pass through from awareness to .
Step 1 of 9
Simple Definition
A funnel models stages prospects move through - awareness, interest, conversion, retention - with drop-offs measured between stages.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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