Lesson60 seconds
What is Fake Door Test?
Showing a button for a feature that is not built yet to measure clicks.
Step 1 of 9
Simple Definition
A fake door test presents a call-to-action for an unbuilt feature to measure interest, then explains it is coming soon when clicked.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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