Lesson60 seconds
What is Economic Buyer?
The person who can finally approve the money.
Step 1 of 9
Simple Definition
The economic buyer is the stakeholder with authority to approve spend for the purchase, even if others influence the evaluation.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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