Lesson60 seconds
What is Downsell?
Offering a cheaper plan to save a customer from cancelling.
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Simple Definition
Downsell is presenting a lower-priced plan or reduced package to retain a customer who might otherwise .
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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