Lesson60 seconds
What is Differentiation?
Real differences that make buyers prefer you over lookalikes.
Step 1 of 9
Simple Definition
Differentiation is creating and communicating meaningful differences in product, service, brand, or model that drive customer preference.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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