Lesson60 seconds
What is Decoy Pricing?
Adding an option mainly to steer people to another plan.
Step 1 of 9
Simple Definition
Decoy pricing introduces an asymmetrically dominated option that makes a target plan look more attractive by comparison.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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