Lesson60 seconds
What is Customer Discovery?
Talking to potential customers to test if the problem is real.
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Simple Definition
Customer discovery is the early process of interviewing and observing potential customers to validate problem importance, , and solution hypotheses.
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Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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