Lesson60 seconds
What is Category Creation?
Defining a new market category instead of fighting in an old one.
Step 1 of 9
Simple Definition
Category creation is a product as the start of a new market category, shaping how buyers compare and who they see as the leader.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
Notebook
Your notes
Notes save automatically on this device
Knowledge graph
Done Here Next