Lesson60 seconds
What is Bootstrapping?
Building your company with your own money and - no outside investors.
Step 1 of 9
Simple Definition
Bootstrapping means growing a business using your own funds and instead of raising money from investors.
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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