Like I'm 5™

Lesson60 seconds

What is Alpha?

Extra return you earned beyond what the market's risk level would predict.

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Simple Definition

Alpha is the performance of an investment above or below what its and the overall market would explain - skill or luck beyond the benchmark.

Explanation level

Tap a persona to hear the same idea in a totally different voice.

Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.

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Alpha
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