Lesson60 seconds
What is Activation?
When a new user reaches the first meaningful success action.
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Simple Definition
Activation is the point at which a new user completes key actions that correlate with retained, successful usage - often tied to an .
Explanation level
Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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