Why does Switching Costs matter?

High switching costs improve retention and reduce price wars.

What is a common mistake with Switching Costs?

Throwing around “Switching Costs” without the simple meaning.

Lesson60 seconds

The pain of leaving you - time, money, data, or habit.

Hearing this as Like I'm 5™

8 steps left

Switching costs are the monetary, effort, data, training, or relationship costs a customer faces when changing vendors.

Explanation level

Tap a persona to hear the same idea in a totally different voice.

Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.

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