Why does Resurrection matter?

It softens gross churn when tracked honestly in growth accounting.

What is a common mistake with Resurrection?

Throwing around “Resurrection” without the simple meaning.

Lesson60 seconds

Previously churned users or that returns.

Hearing this as Like I'm 5™

8 steps left

Resurrection (reactivation) measures previously churned customers or users who return and generate activity or again.

Explanation level

Tap a persona to hear the same idea in a totally different voice.

Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.

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