Why does Positioning matter?

Clear positioning guides messaging, pricing, and which features matter.

What is a common mistake with Positioning?

Throwing around “Positioning” without the simple meaning.

Lesson60 seconds

How you want customers to place you among .

Hearing this as Like I'm 5™

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Positioning is the deliberate choice of how a product is perceived relative to competitors on category, audience, benefit, and price tier.

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Tap a persona to hear the same idea in a totally different voice.

Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.

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