Why does Customer Advance matter?

Helps cash flow; still a liability until you perform.

What is a common mistake with Customer Advance?

Throwing around “Customer Advance” without the simple meaning.

Lesson60 seconds

A customer advance is a prepayment that creates an obligation to supply later; it improves cash but is not free revenue forever.

Money received from customers before you deliver.

Hearing this as Like I'm 5™

8 steps left

A customer advance is a that creates an obligation to supply later; it improves cash but is not free forever.

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Tap a persona to hear the same idea in a totally different voice.

Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.

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