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Stands forCustomer Effort Score
Customer effort score - how hard was it to get help or value.
Hearing this as Like I'm 5™
8 steps left
Customer Effort Score (CES) asks how easy it was for a customer to resolve an issue or complete a key task, highlighting friction.
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Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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