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The loop of shipping a test, reading results, then deciding next.
Hearing this as Like I'm 5™
8 steps left
Build-Measure-Learn is the feedback loop: build a minimal experiment, measure customer response, and learn whether to continue, change, or stop.
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Tap a persona to hear the same idea in a totally different voice.
Try “Like I'm 5™” for a picture-book version - not the grown-up wording above.
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