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Money language without the intimidation.
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- ○🧃 COGS (Cost of Goods Sold)
The direct cost to make or buy what you sold.
- ○🍋 Gross Profit
What's left after paying the direct cost to make or buy what you sold.
- ○📏 Gross Margin
What share of each sale is left after direct product costs.
- ○💼 Operating Expenses (OPEX)
Day-to-day spending to run the business, not buy big long-term stuff.
- ○⚙️ Operating Profit
Profit from running the core business, before interest and taxes.
- ○📐 EBITDA
A rough look at cash-like profit from operations before big non-cash charges.
- ○🎯 Net Profit
The bottom line - what's left after every cost and tax.
- ○💵 Cash Flow
The actual movement of money in and out of a business.
- ○⚖️ Balance Sheet
A snapshot of what a company owns, owes, and what's left over.